Sharing The Health Practitioner's Journey Through Speaking

Written By Andrew Ford

I have been fortunate to be invited to speak several times recently. This has eventuated since the publishing of my book “The Health Practitioners journey”.

The notion of a career journey and how that journey can be built in stages has been what has resonated with those who have invited me to speak.

Being a health care practitioner to many is a chosen vocation to be in a position to serve, support and assist the injured or sick. All of us at some time will need to care of the many who choose such vocations. It is apparent that being clinically excellent with your tole is crucial but so is having a career that will provide satisfaction, enable growth and at the same time provide a sustainable income. It is because of the above that I have focussed on these matters in the presentations.

I spoke with Paul Wright's “practiceology” VIPs a few weeks ago and fielded questions about how to assist with motivating personnel, how to encourage people to consider taking up equity options with them at their practices and how generally to assist the practitioners to develop career options that extend beyond seeing and performing a great job treating their patients. The notion of how to be an effective mentor was discussed as well and teasing out how best to engage with staff and practitioners to see their practices grow and thrive.

Last week I delivered a webinar for Sports Medicine Australia (SMA) where practitioners and students from many disciplines were in attendance. It was encouraging to see the enthusiasm for a plan to develop career options, be more effective with managing time and understand the elements needed to advance a career. I also discussed how to build knowledge and networks by attending courses, volunteering at events and with local clubs, and to seek support from more experienced people to assist you. The webinar focused on both growth in your practice but also how that can lead to a career path as one harvests knowledge on their journey.

This week I will be working with learn.physio recording with Randall Cooper a series of round tables. Randall and I will host guests for three round table discussions that will cover:

Session 1

The First 2 Years Out with two recently grads, Laura Mackenzie and Dan Chang who will provide key perspectives on how to use the first years to set up your career. Laura works at Healesville Physio and Sports Medicine in Melbourne and Dan Chang has just started his own practice

Session 2

Career Crossroads with two successful clinicians who have built careers based on excellence and successful practices to work in academia and practice development. Cate Boyd operates a successful business in Eltham in Melbourne and has had roles with elite sport in Netball and Jill Cook a fabulous career as a clinician, tendon expert and now Emeritus Professor at Latrobe University

Session 3

Harvesting Knowledge where Randall and I will discuss what a career can look like once operating a practice has been achieved. I am pleased that Dr Peter Brukner (amongst his other accolades, author of best selling Clinical Sports Medicine with Prof Karim Khan) will join us in session three with Ms Anna Yerondais who has harvested her knowledge to move from being a regarded myotherapist operating her business to transitioning to be CEO of her discipline’s peak body.

Finally in August I will speak with Melbourne University Physio graduates about career development and then host a “Careers in Sports Medicine and Sports Science” event for SMA where six leaders in the disciplines of Physio, Podiatry, Sports Science, Dietetics, Sports and Exercise Medicine and in Orthopaedic Surgery with provide input on how to develop a career in sports medicine practice in the clinic, academia and in team environs. It is such a pleasure to meet and connect with those wanting to understand the stages of career development and thanks to all those who have attended already and will attend the events in the coming months.

Have a look at my speaking experiences here.

Andrew Ford
Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.
http://www.andrewford.com.au/
Previous

Clinical Mentoring is a pathway to clinical excellence
Next

Harvesting Knowledge In Your Career